Calgary Transit
An identity for a pre-paid transit card to encourage and simplify use of public transit. By increasing the number of transit users the environment benefits in the long run. The name Frog was proposed for the name of the card. Frogs possess a strong association to the environment as they are a natural barometer of the planet’s health. Frogs also leap from one place to another and therefore make an appropriate symbol for moving people quickly, economically and efficiently from place to place. The transit card allows users to hop on and hop off public transit at their convenience. Hop is a further word play on the frog name.